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This is the most popular of all diamond shapes, and accounts for more than 75% of diamonds retailed today.
Second only to the Round Brilliant cut in popularity, the square Princess cut is a prime choice for anyone who wants a cut that is both clean, and contemporary.
An antique elongated cut, characterised by a wide body and pointed ends, the Marquise cut is a popular choice for solitaire rings.
The Pear cut is regarded a hybrid of the traditional Round Brilliant and the Marquise, characterised by a distinctive tear-drop shape and exceptional brilliance.
The Emerald cut diamonds have a robust structure and tend to be more popular for reproduction antique and fashion jewellery.
The Cushion cut (also known as the pillow-cut) derives from the Old Mine cut, popular during the 19th Century.
Rare, yet sophisticated, the Heart cut is widely considered the most romantic of diamond cuts, yet also one requiring exceptional skill.
An elliptical twist on the traditional Round Brilliant, the elongated oval is revered for its fiery brilliance, making it an extremely popular shape for fashion jewellery.
This relatively new take on the traditional Asscher cut is quite similar to the Princess for brilliance and fire, however, usually takes the form of a rectangle with clipped or cut corners.
Characterised by stepped edges, cropped corners and graduating squares, the antique Asscher cut was an extremely fashion-forward style given that it was developed in 1902.